CASTRIES, SAINT LUCIA (July 10, 2022) – The Saint Lucia Tourism Authority (SLTA) has honoured the best-selling Saint Lucia travel advisors in the world, by hosting the 2024 Global Piton Awards for the top-producing Saint Lucia Experts from the United States, Canada, the United Kingdom, Ireland, and the Caribbean.

VIP arrival services and custom experiences were part of the special events, including site inspections of Sandals Halcyon, Secrets St. Lucia Resort & Spa, and the Courtyard by Marriott currently under construction, as well as a visit to the Saint Lucia Mural. Additionally, attendees enjoyed various activities at Howelton Estate, such as Painting with Saky, chocolate making, handbag crafting and painting, Batik, cold press coconut oil making, and a local lunch. The awards ceremony concluded at Sandals Grande St. Lucian, where the top 35 winners were recognized for their contributions to Saint Lucia’s tourism industry.

The 2024 Global Piton Awards celebrated travel advisors who booked the most room nights from January 1, 2023, through December 31, 2023, through the Saint Lucia Expert (SLEx) Program, created in partnership with Recommend Magazine. The winners include 15 from the United States, 5 from Canada, 10 from the United Kingdom and Ireland, and 5 from the Caribbean, each receiving a locally handcrafted trophy bearing the insignia of Saint Lucia.

“Our Travel Advisors place special confidence in Saint Lucia. A major part of our success and global prominence is attributed to their continued selling of our island’s offerings. They undoubtedly remain the pulse of our industry, and we are delighted to express our appreciation,” remarked Anya Whitfield, Officer-in-Charge & Chief Financial Officer, Saint Lucia Tourism Authority. “Their efforts also support our sustainable tourism initiatives, which aim to preserve Saint Lucia’s natural beauty and cultural heritage for future generations.”